A tale of two businesses
Two businesses were born the same year.
Same idea. Same effort. Same first day. This is their story. It is illustrative: the data is not.
Story 1 · Two ways to operate
Small problems still look small.
Story 2 · Information alone is not enough
A team can have data and keep deciding the same way.
Story 3 · What happens outside
The market changes even if your internal operation is in order.
Story 4 · Data is not seeing
When everything matters, nothing stands out.
Story 5 · The decision
This is not a story of heroes and fools.