
THERE ARE TWO KINDS OF BUSINESSES.
Economics · institutions · business decisions
Those who find out when the problem is already costing them money.
And those who learn to see it while there is still time to act.
The JFCarpio.com team builds business apps and dashboards, produces focused reports and runs workshops that help people make sense of the decisions in front of them.

Neither Excel nor a notebook.
Made In Cuenca: intuitive business apps. Start with friendly-123, our flagship app.
Try friendly-123 for everyday shop work. Amigable is the Spanish edition; Consultorio is in beta.

One question. A clearer decision.
A practical report for your shop, small business or medical office. Complete a questionnaire, talk with us for 10 minutes and receive your report within 72 hours. USD 100, online, worldwide.
USD 100 · Written report in up to 72 hours
For one agreed business question. The 72-hour delivery period starts after the interview and receipt of the agreed information.

Spot the mismatch before it costs you.
Sales, cash and stock leave clues. You can wait for a mismatch to become obvious or check while it is still easy to fix.
Sees earlierChecks sales, cash and stock before deciding.
Finds out laterRelies on memory and figures rebuilt after the fact.
That is where the apps come in: bring daily business activity together so you can see what is happening.

What belief keeps the same problem coming back?
Recurring debt, equipment nobody takes care of, a decision everyone reads differently. The workshops bring those assumptions into view and examine them through exercises.
Sees earlierShares criteria the team can use.
Finds out laterEveryone improvises; the same friction returns.
The workshops give your team exercises to work through these ideas and apply them to everyday decisions.

Money and business deserve a closer look.
Two 2-hour workshops: one on money decisions and financial stress; the other on private enterprise. Each participant leaves with a number, a decision rule and a next action.
Two needs, two independent workshops: work through personal money decisions and understand how wages, value and cooperation fit together in a business.

What needs attention today?
A falling margin, a changing trend or a risk signal can get lost in the data. Choose what to review before urgency takes over.
Sees earlierTracks the indicators that need attention.
Finds out laterFinds and sorts the data again for every question.
Dashboards bring those indicators together so you can track them and decide where to act.

Put your numbers in perspective.
Two free dashboards to review business performance and risk signals before a problem becomes urgent.

Does your plan still hold?
Prices, credit, competitors and regulations change. Testing your assumptions against evidence lets you decide before the change reaches sales or cash flow.
Sees earlierTests assumptions against evidence.
Finds out laterReacts once the change is affecting the business.
A report starts with your question and organizes the information you need to answer it.

Pacific Basin Intelligence Unit
Macroeconomic and sector research for investment decisions across Chile, Ecuador, Peru and Colombia. Reports, dashboards and bespoke studies.
Custom studies: a full refund if the study does not answer the agreed question. We accept 3–4 clients per quarter.

La Escuela del Dinero
Learn what is happening to your money and work on one decision at a time: saving, debt, wealth and family financial security.

Reading and tools for your next decision
Books, free guides and practical learning resources. Choose by the question you want to address; each product page explains its scope and current price.

Where do you need to start?
Sometimes you need to organize the business. Other times, you need to investigate a question or work with your team. Choose the resource that helps you see earlier in your situation.
Start with the apps, reports, workshops or dashboards. If your case needs a different scope, let us talk.
Sees earlierChooses resources that help with timely decisions.
Finds out laterWaits for urgency to dictate the next step.

Articles
When public debate makes the basics confusing: capital, rules, entrepreneurship, inflation, history and economic freedom.
Economics explained with rigor and without jargon: essays, articles and books on Ecuador and the world.

10 Lessons of Economics(that governments would like to hide from you)
Articles published in different media, gathered as an intensive course in economics applied to reality: monopolies and the market, the role of government in constant economic problems, and concessions.
Monopolies, markets and government: arguments for examining the explanations you hear every day.

Publications
Ideas should stand up to discussion. So should their sources. Here is the published work behind this site’s approach.
Books, columns and research papers to keep reading and test the ideas.

A career in defense of civil society and private enterprise
More than 25 years of research, teaching and consulting, now also put into business tools.

Juan Fernando Carpio


Everything free, in one place
Start with the blog, guides and free tools for people building and running businesses.

What does your team need to decide?
Tell us what your business does, the decision you need to make and your deadline. The JFCarpio.com team will explain whether a report, a dashboard or a workshop fits the need.
Corporate workshops, focused business reports, custom dashboards and launch reviews. We work online in English and Spanish.
General Torres #14, Cuenca, Ecuador