A tale of two businesses · 03
The market changes even if your internal operation is in order.
Prices, competition, regulation, customers and costs keep moving. One business checks what it believes against outside evidence; the other discovers the changes only when they show up in sales or cash.
Business A Uses reports to test intuition against market, context and evidence.
Business B Reacts when the consequence has already hit the business.
B 7 The second business, so far:
- memory and late counts
- stock and sales that don't match
- everyone improvises
- accepts stories that blame it all on him
- does not understand why its costs keep rising
- copies recipes without checking where they come from
- reacts once the consequence has arrived
“I got the national macroeconomic research I was looking for.”
Diego Peñaherrera · CEO · Quito, 2022